Connecting Your WordPress Website to the YachtWorld API

YachtWorld, BoatsGroup, Boat Trader… Which Is It?

As a yacht brokerage, you may know your listing service as:

• YachtWorld
• BoatsGroup
• Boat Trader
• boats.com
• Boatshop24
• iNautia
• And even more!

However you list your boats for sale on an MLS, it’s likely that you are able to utilize Boats Group’s CoBrokerage API from your membership, an API that consolidates listed boats from all of these platforms to be

What is the YachtWorld API?

API = Application Programming Interface.

Think of an API as a highway built out of a platform that can be connected elsewhere on the internet. The most common use of API’s is connecting platforms to websites. The same goes for the YachtWorld API – it’s built to send all of your boat listings wherever you need them to go. Our team of website developers specializes in working with this API so your yacht or boat brokerage can showcase all of your listings on your own website.

Why Do I Need A Website If I Have YachtWorld?

Most yacht brokerages agree that it is critical to have your boats listed with YachtWorld, Boat Trader, and the like in order to get sales exposure for your inventory of boats. While there is often debate about the pricing of the service, there is general consensus that YachtWorld offers a great place to enter and manage a “boat for sale” listing. However, this is just the first step in managing boat inventory.

A great challenge is presented when trying to have an attractive display of boat listings on a yacht broker’s website. A proper display requires an API connection with YachtWorld and a rock-solid website that can display the listing in a searchable, attractive presentation.

With your boat inventory fully up-to-date on your website, the focus becomes generating leads. A good website boat display system helps to generate sales leads and route them to the correct contact or broker on your team. No yacht brokerage is complete without a package of website user experience, SEO, and Google Ads to drive traffic and potential buyers & sellers to your own website.

Controlling your own website traffic is a huge benefit. You can post blogs, showcase your company, brokers, & office locations, and more all on your own website. You’re less reliant on other platforms and can build a “YachtWorld website” yourself – custom-branded to your company and who you are. Now, potential clients come straight to you and you can control the messaging.

What’s the Process for Connecting the BoatWizard API to my Website?

The process starts by contacting your YachtWorld representative and getting access to the correct API for your service plan with them. You then provide the API keys to Colophon and we take it from there. Your boats will be displayed directly on your website in a stunning showcase worthy of the boat and built to attract potential buyers!

On a regular schedule, the Colophon system syncs to your YachtWorld listings and updates your website several times a day. YachtWorld / BoatWizard becomes your single source of truth for boats while your website always stays up-to-date.

Why Choose Colophon New Media as Your Partner?

We specialize as website developers for YachtWorld, BoatWizard, Boats Group, and the like! We work with this API every day – staying up to date on all changes and can efficiently connect & maintain your website for the long haul.

And that’s not all: As Google Partners, we also understand Google’s algorithms. Packaging a gorgeous, high-performing website with a powerful hosting plan, regular maintenance, SEO services (on-website and off-website), and Google Ads creates a powerful lead generation funnel guaranteed to get your website seen by the right audiences.

Websites for Yacht Brokerage and Marine Companies

Check out some of the recent amazing website and marketing work we’ve done for your peers in the marine sales and services industry:

Our Blog: How to Optimize Your Yacht Brokerage Website

The Multihull Company:

• Original Case Study for a dynamic yacht brokerage website with the BoatWizard / YachtWorld API
• Website Buildout, CRM connection, and more

St-Barts (now North Point Yacht Sales)

Manitowoc Marina

Swift Marine, Inc.:

• Case Study for a boat service and maintenance company website

Stevens Towing, Inc:

• Case Study for a marine towing company with a simple, evergreen design that has stood the test of time

Check out our entire portfolio and Contact Us at Colophon New Media for all your website and marketing needs for yacht brokerages, marine services, and more.