Colophon New Media’s longstanding partnership with Just For Fun Playgrounds dates back to 2019, when the agency built the original Just For Fun Playgrounds website.
This year, Colophon revamped the company’s website to fit the vision of current owners Marcus and Shana Blanchard.
The emphasis of the website revamp for Just For Fun Playgrounds was modernization. The result is a new Just For Fun Playgrounds website that is more mobile-friendly, visually appealing and easier to navigate than the previous version, but that’s not all.
Colophon also flexed its copywriting muscles on every page of the new website, fleshing out each section with data-driven, keyword-optimized copy to maximize lead generation. On a related note, each page was designed with SEO in mind. This means throughout the site, leads are effectively funneled to conveniently placed CTAs.
Attention to detail is a non-negotiable in all of Colophon’s work, and sites of this scale are no exception.
In this project, one notable example of our emphasis on detail is the banner design showcasing all of Just For Fun Playgrounds’ content. The effective final result is the fruit of a number of last-minute, worthwhile iterations in close collaboration with this valued customer.
The full case study laying out the details of this project is available here, and if you’re looking for more examples of Colophon’s work, our entire portfolio is also one click away.
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