Colophon Boosting Web Traffic For Chronic Care Staffing

Locally based national healthcare services provider Chronic Care Staffing has experienced a significant recent uptick in website traffic thanks to Colophon New Media‘s recent SEO work for the website. 

Serving as not only the host and designer of the Chronic Care Staffing site, but also its marketing partner, Colophon’s recent work posting keyword-rich blogs has quickly paid dividends:

• Traffic (including organic, direct, email, social) has increased by 72 percent
• Blog posts are now accounting for more than 5 percent of all traffic to Chroniccarestaffing.com

Much of Colophon’s work improving CCS’s SEO and increasing traffic happened behind the scenes.

If there’s a tangible, front-facing aspect of the site’s growth that is worth highlighting, that would have to be CCS’s robust blog, which is well on its way to making a massive difference for the company via the immediate, drastic spike in high-intent traffic that it has accounted for.

With Colophon at the helm, the CCS blog has become a prolific online source on a topic (chronic care management) that generates a ton of search volume. Since late February, the CCS blog has published 12 user-friendly, informative posts, including helpful breakdowns on everything from how to streamline chronic care management in NextGen to explainer pieces on the necessity of important practices like remote patient monitoring.

Thanks to Colophon’s meticulous keyword research, the most recent blog posts on the CCS website are already drawing twice as many hits per month as posts from the previous three months.

This early success has prompted more potential projects — website revamps, email marketing, Google Ads, and more to come … so stay tuned!